For decades, the Super Bowl has been an event that draws in millions of viewers from across the country. From the exceptional plays made on the field to the epic halftime show, it’s no surprise that its ads are one of the most discussed aspects of the Super Bowl. Every year, companies compete for the title of having crafted one of the most talked-about Super Bowl ads. This article will explore memorable commercials and answer a few burning questions about what makes them so successful.
Most Talked-About Super Bowl Ads
The Super Bowl is known for its thrilling football action and the high-stakes and star-studded advertisements that debut during the game. Every year, these ads bring about a flurry of discussion as people debate which stood out to them the most. This article will look at some of the most talked-about Super Bowl ads from years past.
According to Sprout Social, Super Bowl advertisements were tweeted approximately 428,579 times this year and received 2.21 million engagements. According to Sprout Social, there were 284,093 tweets about Super Bowl ads on February 13,2023, which generated 13,86 billion potential impressions. This year, as the world slowly adjusted to a new normal, brands eschewed political and purpose-driven messaging in favor of humorous and innovative campaigns. 61% of tweets about the advertisements were favorable, 23% were neutral, and 16% were negative.
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Most Talked-About Super Bowl Ads?
2022 Super Bowl’s winner Coinbase
During the 2022 Super Bowl, Coinbase’s advertisement was mentioned on social media more than any other advertisement, with over 79,000 mentions.
This advertisement featured a QR code that resembled an old screensaver. Coinbase’s mentions accounted for an impressive 14% of all brand-related conversations. Whether it was due to the retro design or the amusement behind spending so much money on a jumping QR code, Coinbase’s mentions dominated brand-related conversations.
Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn't crash 10 seconds after the ad starts is so very internet.
— Edward Snowden (@Snowden) February 14, 2022
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The 2021 Super Bowl champion is Mountain Dew
Mountain Dew, “Major Melon Bottle Count”
Mountain Dew’s advertisement for its watermelon-flavored Major Melon soft drink garnered 315,814 mentions during the 2021 Super Bowl, making it the most frequently mentioned brand. 95.49% of its sentiment-categorized online conversation was positive, making Mountain Dew’s ad the most positively received of this year’s ads.
A combination of celebrity endorsement (John Cena) and an invitation to enter a contest to win $1 million contributed to the advertisement’s success.
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Google won the Super Bowl in 2020
Google “Loretta”
With 121k mentions, Google’s “Loretta” was the most talked-about Super Bowl ad in 2020, accounting for 13.14% of all brand mentions. The advertisement featured the story of an older man who used Google Assistant to remember his deceased wife. The ad for Google’s Loretta was effective because it utilized storytelling to establish an emotional connection between the audience and the product.
As Maya Angelou said: “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
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Super Bowl 2019’s Winner: Bud Light
Bud Light, “Special Delivery”
The Bud Light ad set in the medieval Bud Knight kingdom and references Game of Thrones garnered 57k mentions in 2019 and won the award for the best advertisement.
The use of pop culture references in conversation can distinguish a brand. As demonstrated by Bud Light, making references to and associating your brand with the most popular show in the world can be your winning ticket to consumers’ hearts (and their wallets).
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2018 Super Bowl champion: Pepsi
Pepsi’s “Pepsi Generations.”
The 2018 Pepsi Super Bowl commercial examined the brand’s history and pop culture, referencing advertisements and featured celebrities dating back to 1983. As part of the “Pepsi Generations” campaign, the company also released retro-designed cans for a limited time.
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Some individuals enthusiastically welcomed the return of the vintage Pepsi cans. The “This is the Pepsi” advertisement was mentioned over 40,600 times, accounting for 14% of all brand mentions and placing it ahead of all other promotions in terms of mention volume.
Hmm Pepsi coming back in a big way!! Very daring, but of course we can never truly forget #SuperBowl pic.twitter.com/dQLPHJwHv5
— Cara Anne Anderson (@CaraAnneA) February 5, 2018
Super Bowl 2018-2022: The Most-Discussed Super Bowl Commercial
It is Mountain Dew’s advertisement for 2021.
Every year; there seems to be one commercial that steals the show during the Super Bowl. For 2021, Mountain Dew’s ad has been making waves long before it even aired. This highly-anticipated commercial features some of Hollywood’s biggest stars and creative minds behind it, and it looks set to be the most talked-about commercial of the five-year period from 2018 to 2022.
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Why Are Super Bowl Ads So Popular?
Due to their quality, unpredictability, humor, and use of special effects, numerous Super Bowl advertisements have become well-known and iconic. In recent years, advertisers have also attempted to differentiate themselves by creating advertisements with cinematic qualities, as well as ads that channel emotions and real-world issues.
A 2007 CBS network promo for Late Show that featured David Letterman and Oprah Winfrey—whom Letterman had conflicts with following a joke directed at her during the 67th Academy Awards—and a 2010 sequel that also included Jay Leno (who was slated to return to its competitor, The Tonight Show, following a publicized feud with Letterman) are examples of the use of celebrity cameos in Super Bowl advertisements.
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Numerous brands, such as Budweiser, Coca-Cola, and Master Lock, are well-known for their frequent Super Bowl advertising appearances.