Disney+ Hotstar will release Kamal Haasan’s Vikram on OTT on July 8, following a successful theatrical run and a worldwide gross of over 400 crores. Fans of the film, which also features Suriya, Vijay Sethupathi, and Fahadh Faasil, are upset that it will be released on over-the-top (OTT) services before it has had a chance to play in theatres for a more extended period of time.
After only 35 days in theatres, Vikram is debuting on over-the-top. The film continues to perform well at the ticket window in its fourth week.
Kamal Haasan stars as Vikram, a former agent out to exact revenge for the death of his son, an undercover officer with the narcotics bureau. The film was also dubbed into Hindi, Telugu, and Malayalam.
Kaushik LM, an industry observer, agreed that Vikram should have made its OTT debut at least 50 days after its theatrical release. He announced on Twitter that “#Vikram will be streaming on #DisneyplusHotstar starting July 8. #VikramOnDisneyplusHotstar.” There will only be a 35-day theatrical run for this Mega ATBB.
A massive Industry Hit like #Vikram should have premiered on OTT after 50 exclusive days in theatres (like how #KGF2 did recently).” Fans agreed with Kaushik’s remark and said it’s too early for an OTT release. One wrote, “Exactly the problem with many of our movies with their OTT strategies.
Audiences are shying away from theatres because they feel it is better to catch these movies on OTT in a month. Theatrical revenue is getting a massive hit as a result. Larger performance spaces are required.
Some said that Vikram’s theatrical run would be unaffected by its OTT release. Someone on Twitter said, “Even KGF was released on the BMS app and Prime on rent after the 4th week. Most people can not wait to see Vikram again because it is a masterpiece.
Lokesh Kanagaraj’s Vikram recently surpassed SS Rajamouli’s Baahubali 2 as Tamil Nadu’s highest-grossing film. It is also the second Tamil film ever, after Rajinikanth’s 2.0, to break the Rs. 400 crore club internationally.
Will there be a Vikram 2?
Production on Vikram 2: Sequel has begun, and this time Suriya will play the antagonist. Kamal Haasan still intends to do a follow-up to his smash Vikram in 2022, and Suriya has been cast in the role of the film’s antagonist.