The Ephemeral Era: How Social Media Stories are Reshaping the Online Landscape
A new function, “stories,” has recently been added to several social media sites, and it has become trendy. Perishable, 24-hour glimpses into people’s lives have revolutionized how information is shared and consumed on social media. Stories are now a standard feature of most social media platforms, whether it’s an exclusive look at the private lives of our favorite celebrities or a status update from a friend or family member. But stories have influenced our actions and thoughts profoundly, not only because they’re entertaining. This article delves into viral tales’ impact on audiences and considers the potential fallout from this trend.
1. The social statistics of the Super Bowl
It’s almost time for the Super Bowl, meaning it’s time for marketers everywhere to gather ’round the TVs and popcorn to see what their peers have been up to with their Super Bowl ads and how they’ve been greeted in online discussions.
“The brands that ran ads during Super Bowl LVII were collectively mentioned nearly 312,000 times during the game. That equates to 1,300 mentions of all the Super Bowl advertising brands per minute on Twitter during the game.” ~ Sandra Busch, Director of Editorial & Content, Brandwatch
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2. B2B marketing key performance indicators: 2 LinkedIn tips
The 10 Most Common KPIs in B2B Marketing and How to Utilize Them is a helpful resource from LinkedIn. The correct key performance indicators (KPIs) and methods of measuring and analyzing them are revealed, allowing marketers to fine-tune their digital marketing approach.
“The beauty of B2B marketing KPIs, when you’re using the right ones, is that they provide a simple, focused way to gauge and course-correct campaign performance. But tracking the wrong KPIs can keep you from fixing problems and building upon successes in your campaign.” ~ Alexandra Rynne, Content Strategy Lead, LinkedIn
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3. Updated Pinterest Academy Is Now Available
Following reporting solid quarterly growth in users and income, the social network unveiled its updated e-learning school, where business owners and managers can have fun while learning how to create a successful Pinterest strategy. If you want to know how to create campaigns people want to interact with on Pinterest, go further on the Pinterest Academy.
“Whether you’re new to Pinterest ads or looking to boost your expertise, Pinterest Academy has it covered. From basics like ‘Why Pinterest?’ to modules like “Measurement solutions,” you’ll find instructions and tips for every step of the campaign process. Your target audience comes to Pinterest with intent to get something done. With Pinterest Academy, you’ll learn how to reach people at the right time with the right ad.” ~ Pinterest
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4. Google’s artificial intelligence wizard, the Bard, is introduced
Google released the web-wide question-answering conversational AI service Bard in response to the Chat GPT. It will be fascinating to see how Google handled the AI challenge when Microsoft revealed that they are considering incorporating ChatGPT into Bing.
Bard seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models. It draws on information from the web to provide fresh, high-quality responses. Bard can be an outlet for creativity, and a launchpad for curiosity, helping you to explain new discoveries from NASA’s James Webb Space Telescope to a 9-year-old, or learn more about the best strikers in football right now, and then get drills to build your skills.” ~ Sundar Pichai, CEO of Google and Alphabet
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5. Instagram offers guidance on marketing strategy
Instagram’s mission is to motivate advertisers to improve their strategies through exposure to basic yet effective principles. The Instagram team is here to help you with all stages of the advertising process, from strategy development to data interpretation.