nui cookies net worth

Nui Cookies Net Worth 2022: What Happened To Nui After Shark Tank?

Net Worth

NUI Cookies, which come in flavors like Chocolate Chip, Double Chocolate, Ginger Something, Peanut Butter, and Snickerdoodle, are marketed as a healthy alternative to fast food and other junk food.

Kristoffer Quiaoit and Victor Macias, two entrepreneurs from Anaheim, California, pitched their snack food company, NUI, on the tenth season of “Shark Tank.”

The company makes keto cookies, which are different from other cookies because they are low in carbohydrates and sugars and high in protein. Each cookie has two grams of protein.

Victor Macias and Kristoffer Quiaoit, two young and smart businesspeople from Anaheim, California, started the company together.

Everyone in the world became interested in the Keto diet, and they all wanted to try it out.

They were able to lose 40 pounds, and they also stopped eating sugar and carbs as a result of their hard work. This was a great result for them, of course.

But both Victor Macias and Kristoffer Quiaoit want cookies, so it looks like they won’t be able to stop eating them.

They decide to come up with a plan that will let them keep eating cookies while also cutting down on the amount of sugar they get from those cookies. This is more like eating cake while having it in front of you at the same time.

You might be wondering if they were successful. The answer is yes, they were. After failing so many times, they came up with The Keto Cookies, which come in five different tastes.

After rebranding the product and changing the name from Keto Cookies to NUI Cookies, they made the cookie in Snickerdoodle and chocolate chip flavors.

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Nui Cookies: Net Worth 2022

The owners say that Nui Cookies is worth $3 million, but they accepted an offer from Alex Rodriguez to sell him 25% of the business for $300,000. This means that the business is worth $1.2 million as of 2022.

What Is Nui?

Nui cookies are low in carbs, don’t have gluten, and are safe for people with diabetes. They are naturally sweet, so you can satisfy your sweet tooth without eating sugar. The cookies are sweetened by what’s already in them, so they don’t have any added sugar.

The company’s products didn’t always go by the name “Nui Cookies.” On the other hand, “The Keto Cookie” was what people called it.

NUI Cookies come in many different flavors, like chocolate chip, double chocolate, peanut butter, cinnamon, and snickerdoodle. People are trying to get people to eat these tasty and healthy cookies instead of typical fast food.

Everyone agrees that the tasty low-carb cookies are here to stay after more than a year of successful sales and distribution, which has led to good comments from customers.

In other words, Nui cookies are the perfect snack because they are high in fat, low in carbs, and free of sugar, grain, and gluten. People sometimes say that Kris and Victor’s cookies are “the treat without the cheat.”

Kris and her mother didn’t know much about cooking or baking when they went into her mother’s kitchen to find a sweet treat to make for themselves.

They were able to lose weight and stick to a healthy eating plan, but they just couldn’t stop wanting sugary foods.

Who Made The Island Of Nui?

The company Nui Cookies was started by Kristopher Quiaoit and Victor Macias.

Before it changed its name to Nui Foods, the company was called Keto Kookie. But Kristoffer Quiaoit and Victor Macias, who started the company, thought that the name made their snack less appealing and kept many people from enjoying a healthy, tasty snack.

They changed the name of the company to Nui Foods, which rhymes with “gooey” and “chewy,” which is a good fit. “Nui” is a word that means “greatness and plenty.”

Quiaoit and Macias tried twenty times to come up with the recipe for Nui Cookies that are used today.

At first, there were five different kinds of cookies. There are a lot of different kinds, like chocolate chip, cookie dough, snickerdoodle, double chocolate, cinnamon, and peanut butter.

Nui Cookies, on the other hand, only has snickerdoodles and chocolate chip cookies right now.

Quiaoit and Macias wanted to make a cookie that could be used on keto diets and would taste better than any other cookie made with ketogenic ingredients.

The company then decided to spend another year and a half doing research and development before changing its recipe and cutting the number of cookie flavors from four to two.

nui cookies
nui cookies

Nui Before Shark Tank

Since he was a child, Victor has always done well in business.

He got a degree in business entrepreneurship from California State University and worked at the Orange County Small Business Development Center.

He eventually started his own company to help small and medium-sized businesses with things like search engine optimization, social media marketing, and viral marketing.

Kris got his bachelor’s degree in business from California State University’s Mihaylo College of Business and Economics.

Then, he went to the University of California, Irvine to get his master’s degree in economics.

He started Bright Brain Learning, a company that helps young people learn how to do things that will help them do better in school, be more self-motivated, and enjoy learning more throughout their lives.

Nui Foods was started by two people who knew a lot about business and had just started working as bakers. They wanted to give people with diabetes a healthy alternative to sugary foods when they were hungry.

Each cookie has one gram of sugar from the almond flour and two grams from the coconut flour.

The sweetness comes from an extract of monk fruit, which helps lower blood sugar and raises good cholesterol. Erythritol is a sugar that can be found in pears and grapes. It adds to the flavor.

Erythritol does not affect your blood sugar or insulin levels, and it doesn’t leave a bitter taste in your mouth like Stevia and other artificial sweeteners do.

Also, the cookies don’t have any gluten in them. Gluten is a protein that is found in cereal grains, but it is most often associated with wheat, which is a key ingredient in many baked foods.

People with celiac disease can eat cookies made with a mix of almond flour and coconut flour instead of wheat flour.

When grass-fed butter and vegetable medium-chain triglycerides (MCT) are mixed, they make cookies that are full of flavor and great for people who are worried about their health or dietary needs.

You can satisfy your sweet tooth even when you’re on the go by choosing from flavors like Peanut Butter, Chocolate Chip, Double Chocolate, and Ginger.

How Was The Shark Tank Pitch Of Nui?

Kristoffer Quiaoit and Victor Macias, who started Nui Cookie, went on “Shark Tank” to ask for a $300,000 investment in exchange for a 10% stake in the company.

They have low-carb cookies with only 1 gram of sugar, so people on the Keto diet can still eat something sweet.

Since they started using social influencers in their marketing a year ago, Nui Cookie’s sales have gone up by more than $1.1 million.

They just started working together with a co-packer, and they hope to increase their gross margins. However, they think they will need the help of strategic partners to reach their goals.

Kristoffer Quiaoit and Victor Macias, who started the company, got an offer from Kevin O’Leary for $300,000 in exchange for a 2.5 percent stake in the company and $1 per unit in royalties.

Kevin O’Leary got his money back from the first investment he made, so the royalty rate went down to $0.45 per unit. Mark Cuban and Lori Greiner both decided not to join.

Barbara Corcoran also offered to invest $200,000 and give the same amount as a line of credit in exchange for 15% of Nui Cookies and $0.50 in royalties per unit.

Several investors, like Barbara Corcoran, Kevin O’Leary, and Alex Rodriguez, offer to put money into the business.

Barbara and Kevin want royalties on the products until they get their money back, but Alex offers them $300,000 instead in exchange for 25% of their company.

There is a lot of fighting between the Sharks, but in the end, Kristoffer, Victor, and Alex Rodriguez all agree on something.

nui cookies
nui cookies

After Shark Tank, What Happened To Nui?

After appearing on “Shark Tank,” it’s not clear how well Nui is doing now. It’s also not clear what happened after the brand won the show.

The deal between Alex Rodriguez and Nui Cookie was never finished. But after the episode aired, Nui did change in some ways. T

In the end, the cookies were sold both on Amazon and at Walmart. The same post on the Shark Tank Blog says that the company made $1.7 million in sales in 2019.

Also, the product line grew to include more cookies that were called “soft and chewy.”

Still, by the time the year 2020 came around, the brand seemed to be gone. Even though Nui is still updating its social media pages, the company’s website is no longer available.

Some customers have said in reviews posted on the Nui Facebook page that they placed orders at the beginning of January 2020, but those orders were never filled, and their complaint emails were ignored.

Cookies aren’t available on Amazon right now, and the last review was posted in January 2020. At this time, it looks like Nui is no longer running.

Is Nui Still A Business?

As of May 2022, it looks like Nui Cookies is no longer in business.

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