Elon Musk Is Changing Twitter Verification Process. Users Will Be Now Charged With $8 For Blue Tick.
Elon Musk has said Twitter will charge $8 (£7) monthly to Twitter users who want a blue tick by their name indicating a verified account.
As part of changes after a $44bn (£38bn) takeover of the social media site, Mr Musk said it was “essential to defeat spam/scam”.
A blue tick symbol next to a username – normally for high-profile figures – is currently free.
The move could make it harder to identify reliable sources, say critics.
Mr Musk, The World’s Richest Person, Added That Paid Users Would Have Priority In Replies And Searches, And Half As Many Advertisements.
“Power to the people! Blue for $8/month,” the billionaire said on Twitter, criticizing the old method of blue tick verification as a “lords and peasants system”.
“With disinformation as an issue that a lot of platforms are struggling with, verification is one of the ways that journalists, academic researchers, and some users use to filter out disinformation or low-quality information,” Mr. Wexler told the BBC’s Today program.
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“If you’re offering up blue checks for rent, it makes it harder to sift through disinformation and find high-quality information.”
Twitter’s former method of verifying users for a blue tick included a short online application form and was reserved for those whose identities were targets for impersonation, such as celebrities, politicians, and journalists.
The company introduced the system in 2009 after it faced a lawsuit accusing it of not doing enough to prevent imposter accounts. According to reports in the Guardian newspaper, there were about 400,000 verified users on Twitter as of 2021.
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But Mr. Musk Is Still Facing A Hefty Challenge As He Works To Overhaul Twitter’s Business, Which Has Not Posted A Profit In Years.
General Motors – a rival of Mr. Musk’s electric car company Tesla – said last week it was suspending advertising on the site.
Meanwhile, some other major brands have more quietly put a temporary halt to advertising on the platform as they wait to see how Mr Musk’s changes play out, a media buyer for a leading advertising firm told the BBC.
Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.
Power to the people! Blue for $8/month.
— Elon Musk (@elonmusk) November 1, 2022
The Process To Gain A Coveted Blue Check Mark On Twitter May Soon Change.
On Monday, one of the world’s biggest advertising companies, IPG, advised its clients to suspend Twitter adverts for a week, citing a need for more clarity on Twitter’s plans to ensure “trust and safety” on the platform. IPG is given billions of pounds per year, by some of the world’s biggest brands, to handle their marketing budgets.
The charge for blue tick privileges drew scepticism after original reports that said the charge could be $20 (£18) monthly.
Many on the platform echoed the statement of author Stephen King, who wrote in response to reports of changes that instead Twitter “should pay me”.