Dreamland Baby makes weighted baby blankets that are called “sacks” because babies sleep in them like they would in a sleeping bag (or sack).
Poly pellets are sewn into the top layer of cotton to give the weight of the sack, which is said to help babies who are fussy calm down and go to sleep.
Tara Williams runs Dreamland Baby and has four children. Williams made her product because she was tired.
Luke, who was her fourth child, couldn’t sleep all night. He whined all the time. When he was very fussy one night, Tara put a big blanket over him, and it quickly calmed him down.
Luke and his parents had their first full night of sleep. That made her want to start writing the first version of Dreamland Baby. Her mother-in-law helped her sew the first “sack,” which was the first thing she sold.
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Net Worth of Dreamland Baby
During the pitch, the company was worth $1 million. Since then, the company’s sales may have gone up, making the company’s net worth higher. The company has made $10 million in sales so far.
Who Started Dreamland Baby?
Tara Williams started Dreamland Baby and has four children. Williams made her product because she was tired.
Luke and his parents finally got a good night’s sleep after a long time. That made her want to start writing the first version of Dreamland Baby. Her mother-in-law helped her sew the first “sack,” which was the first thing she sold.
The sacks are weighted blankets that can be worn like overalls or as a sleeping bag. The weight is made of poly pellets that are stitched between layers of cotton cloth.
Weighted blankets can help babies calm down and relax. The weight is only on the front (or top) of the bag, and it is meant to help you sleep on your back or side.
It’s like swaddling, but the pressure isn’t as tight. As soon as word got out, Tara began making them for her family and friends. Then she knew she had thought of something good.
She took a chance and raised $24,541 through Kickstarter in June 2019 to start her business. In 72 hours, the whole goal was met.
She now sells them on her site and Amazon for $79 each. They were made with the help of doctors, nurses in the NICU, and experts in sleep.
Dreamland Baby also goes above and beyond all of the rules set by the Consumer Product Safety Commission in the United States.
What Happened At The Shark Tank Pitch To Dreamland Baby?
In the 24th episode of Season 11 of Dreamland Baby on Shark Tank, Tara asked the investors to help her get the word out about her product.
Tara goes to the pitch and asks for $100,000 in exchange for a 10% stake in her company, which is worth $1 million. She wants to get help from a Shark so that she can get her business off the ground. She tells them her story as she gives them samples.
The Sharks are worried because almost all of her sales, about $30,000, came from her Kickstarter campaign. They still think of it as a product and not a company.
She went on to say that it costs $13.60 and $12.20 to make a small and medium product and that they sell for $79 on Amazon.
The Sharks are mostly worried that Dreamland Baby is still a product and not a business. They are worried that the product hasn’t sold well outside of Kickstarter, which could mean that there is more competition in this market or that the product isn’t needed.
Tara tells them that no one else makes a product like hers right now and that with the right partner, she could turn Dreamland Baby into a successful business.
Kevin O’Leary was the first Shark to leave the deal, then Kevin Harrington. Mark Cuban also left after praising her for her creative idea.
Lori Greiner was worried about licensing the device, so she offered to pay $100,000 for 25% of the company. Robert Herjavec is asked if he has an offer by Tara Williams. Instead, he tells her how great the product is and leaves.
Robert Herjavec is asked if he has an offer by Tara Williams. Instead, he tells her how great the product is and leaves. Lori Greiner makes a counter-offer of $100,000 for a 20 percent stake in Tara’s company. After a while, Lori Greiner makes a counter-offer of $100,000 for a 22.5 percent stake in Tara’s company, which Tara accepts.
After Shark Tank, What Happened To Dreamland Baby?
After episode 24 of Season 11 of Dreamland Baby on Shark Tank, Tara left the pitch with a deal. However, the deal with Lori never went through.
As of November 2021, the company still sells directly to customers through its website. They cut down on the number of items they sold on Amazon for a while because Amazon sold too many fakes.
In December 2021, the company said that its total sales had reached $10 million. Customers can buy their goods at Target, Nordstrom, Bloomingdales, Baby list, and Amazon.