In the early 2000s, the hip-hop and R&B styles of artists signed to Murder, Inc.’s record label, such as Ja Rule, Lloyd, and Ashanti hit the airwaves. But after Inc. bottomed out, many of these once-big names disappeared from the scene, including the “princess of hip-hop and R&B.”
What Happened To Ashanti?
As of 2018, Ashanti is working on the ‘I Love the 2000s’ tour with Ja Rule. Just as ’90s nostalgia reminded fans of R&B’s heyday, Ashanti was in high demand in the 2010s. But Ashanti’s future prospects quickly went downhill when the label’s boss was arrested in connection with a large-scale drug attack. and Christopher Gotti] laundered more than $1 million in cash through the Murder Inc. label and other business ventures. Ashanti and the label split in 2009, and the superstar went quiet. Fans were hungry for new music, but she didn’t release another album until 2014.
Her PR Stunt Went Totally Wrong
In 2008, while promoting her album The Declaration, Ashanti released the music video for The Way That I Love You. Her team launched her website that allows users to send fake news her reports and fake detective alerts to friends about the murder of a copycat killer inspired by this clip. CNN reported that the site’s survey allowed users to customize the report to include the recipient’s name as the next victim, dubbed “Gotcha Grams.”
Success And Rewards
An Obsessed Fan Stalked Her And Went To Jail
A fan named Devar Hurd has been following Ashanti for 13 years. She took him to her court three times. At his final trial in 2016, he claimed he was primarily paying attention to her non-threatening tweets about her.
Fortunately for Ashanti, Heard was convicted and sentenced to a maximum of her one year to her four years in prison. In 2005, a jury acquitted Lorenzo. But the lawsuit was the final straw, as Murder, Inc. could not recover from allegations and constant criticism from rising star 50 Cent.
Ashanti Record Label And She’s Still Making Music
R&B singer Ashanti has launched her own label, Written Entertainment, with a new single, “The Woman You Love,” featuring Busta Rhymes. “The more I learned about the business, the more I realized this was what I wanted to do,” said the Grammy-winning singer.
Ashanti never stops making music, especially about her personal life. In 2017, she told The Huffington Post, “Ashanti is touring the world and performing classic hits with her BFF Ja Rule. ’ continued the childhood nostalgia by going on tour.
Not In Demand
Part of the reason Ashanti retired is simply that there may not be much demand for her anymore. She was scheduled to perform at Stoney’s Brook College for her Back to the Brook concert in October 2018, but Bossip reports that the event was canceled due to low ticket sales. “As an organization, we do our best to host programs for our students while providing diversity and inclusion. However, we have found certain aspects difficult to implement,” the university said in a statement. Only 24 tickets were sold to students just a week before the concert.”