Shein is now stepping into the reality tv zone. The Chinese fashion retailer announced on its upcoming Shein x 100K Challenge, a four-episode “Project Runway”-like series.
With this, it will feature Khloe Kardashian to be one of the judges that will judge the show. The mother of True Thompson shared this news via her Instagram. She posted a gorgeous picture of herself and captioned it as, “ I am so excited to have teamed with @Sheinofficial to judge the #SHEINx100kChallenge. The Shein x Designer Incubator program gives talented fashion designers ability to design a collection for SHEIN that will be seen by fashionistas all around the world! In order to fully support the Shein X Designers, Shein produces, markets, and promotes the collections! Watch me judge the top five finalists this Sunday, August 22nd at 2pm PST on the shein app and you can use my code”KHLOEK” for 20% off the entire Shein site.”
The first group of seven designers included Freak City L.A., Anglero, Brianna Shae, Nora Ink, David Mendez Alonso, Louise Yan, and Sveta, whose backgrounds range from working as fashion Illustrators to tattoo artists. Each designer is known for its own unique interpretation of the modern stylish wardrobe.
Also in its January 2021 launch, the Shein X young designer collaborations saw an overwhelming response with its womenswear reporting a success rate of over 90 percent sell-through – a 164 percent increase for Shein – and Shein X sales reporting 407 percent higher than women’s new products over the same time frame.