The multi-talented Emma Watson is an actress, fashion plate, campaigner, and wizard. Now she can add the title of director to the list.
Emma Watson, who has spent years bringing characters to life on television, has taken her first step behind the lens in a collaboration with Prada cosmetics.
The versatile personality has recently been revealed as the new face of Paradoxe, the newest fragrance from Prada. In addition to being its star, Watson serves as the campaign’s director, writer, and narrator.
Watson plays a variety of positions in the new Prada Paradoxe fragrance advertisement campaign, including director, narrator, writer, and star. Harley Weir, a well-known photographer who is known for using her work to subvert the feminine gaze, took the campaign’s photos.
In the short film, Watson questions, “Why should I be framed?” “Boxes are never big enough. I embrace my flaws and live each day with joy. I never remain the same, yet I am always the same. ” From a dancer to an artist, from an explorer to someone who is entirely at peace with herself, Watson inhibits a number of characters in it.
Emma Watson only asked that she direct the movie as part of her role in the Prada Paradoxe campaign, the company said in a press release. “The empowered celebration of what it means to be a living paradox is evident in Watson’s debut film as a director. “Being both in front of and behind the camera, authoring her own script and narrating her own story, and rewriting codes to portray her most genuine self, she defies the stereotype of the muse.”
The scent is characterized as multifaceted with a white flower bouquet and comes in a triangle bottle that was inspired by the label’s distinctive emblem. It has neroli and jasmine notes as well as SerenolideTM, a “new and groundbreaking musk molecule” that dries down to “a second-skin experience,” and AmbrofixTM, an amber note that is normally employed in more masculine perfumes.
Sustainability is a core priority for Watson, as others who are familiar with her think. Refills for the Prada Paradoxe are available and cost $125 for a 100 milliliter (3.4 fluid ounce) refill. “Prada is known for a femininity that defies expectations and has always gone beyond typical norms and stereotypes of perceived beauty,” Watson added. “It’s a joy to create a campaign and show off a scent in a way that is both real and modern, with such a deep philosophical idea and environmental goals.”
It is a visual homage to the multifaceted fragrance Prada Paradoxe, which transitions from a flash of sparkling tangerines and pears to a bouquet of white flowers.
As Watson wrote on Instagram, “When Prada invited me to be the face of their new fragrance campaign, I asked if I could direct it.” “I can now reveal to you all the outcomes of their faith that they placed in me after several months. I can’t wait to show you this work of art, and I sincerely hope you like it as much as I did. “
In keeping with Watson’s commitment to the environment, Prada Paradoxe takes pleasure in being a refillable fragrance. The Italian company is also working with an expert on ethical fashion, Watson and Good On You, to improve its policies on sustainability and openness.
