The epic Elvis Presley biopic, Elvis, by Baz Luhrmann, should be available on HBO Max this week, but it is not. On Tuesday, however, the picture will be available to rent or purchase via video-on-demand platforms. Various sources confirmed that Warner Bros. Discovery will not add the show to HBO Max for subscribers, a further indication of the chaos surrounding the recent merger of the two companies.
Former Warner Media CEO Jason Kilar proposed releasing all Warner Bros. films on HBO Max on the same day they debuted in theatres in 2021 to increase HBO Max subscriptions amid the COVID-19 epidemic. The business gave movies a 45-day theatrical exclusive window for 2022, so users did not have to wait too long to watch The Batman and Fantastic Beasts: The Crimes of Grindelwald.
There were no exceptions to this rule in 2022, as The Batman was still raking in cash at the box office when it debuted on HBO Max. The Warner Bros. Discovery merger is now complete, and the company’s chief executive officer, David Zaslav, prioritizes theatrical releases over streaming. Elvis continues to perform exceptionally well at the box office, so it comes as no surprise that it is the first Warner Bros. film that will not debut on HBO Max immediately. Another insider told Decider that Elvis will eventually hit HBO Max.
“This idea of expensive films going direct-to-streaming, we cannot find an economic case for it,” Zaslav told analysts. “We’re making a strategic shift. As part of that, we’ve been out in the town talking about our commitment to the theatrical exhibition and the theatrical window. A number of movies will be launched with shorter windows. “
— Elvis Movie (@ElvisMovie) August 2, 2022
Where Can I Watch The New Elvis Movie?
The Elvis film will be released digitally, on August 9, 2022. On digital services such as Amazon Prime Video, Google Play, YouTube, Vudu, and others, you can purchase the film for $24.99 or rent it for $19.99 for 48 hours. On September 13, the film will be released on 4K, Blu-rayTM, and DVD.
When will ‘Elvis’ be streaming on HBO Max?
Unfortunately, we have no idea. All Warner Bros. 2022 theatrical releases have been made available on HBO Max 45 days following their first release in theatres. However, it now appears that Warner Bros. is abandoning this tactic. Warner Media informed Decider that movies’ HBO Max release dates would henceforth be determined on a “case-by-case” basis, as opposed to a fixed 45-day theatrical window. Elvis would eventually be on HBO Max, but there was no way to know when that would happen.