The content of your presentation, as well as the style of your slides, are not the only distinguishing features of a superb presentation. It is also determined by how memorable and interesting your presentation is. The more memorable your presentation, the more likely your audience will take the intended action.
Storytelling is an excellent approach to making your presentations more interesting and memorable. But, in business and marketing, what precisely is storytelling?
How can you include narrative in your presentations?
This blog will provide answers to such questions. Before going ahead, you should focus on the storytelling part of the presentation without worrying about the design part. Try Google Slides templates to save your valuable time!
What is Storytelling?
The act of telling stories, utilizing facts and narrative to deliver your point, is known as storytelling. The goal of business and marketing storytelling is to connect with your audience and encourage or inspire them to take action.
Storytelling gives your brand a personal touch. It explains to your audience why they should be interested in your goods or services. You can use video, photos, and textual information to convey your narrative.
You can also leverage storytelling in all of your marketing platforms, from your website’s content, YouTube channel, or podcast to social media and printed marketing materials. Continue reading to find out more about how to be a successful storyteller.
Why Is Storytelling So Impactful?
Here are some of the solid reasons why storytelling is so powerful while delivering a presentation:
1. Explains complex concepts in an easy form
You can use a narrative to connect a new or abstract concept to one that your audience is already connected with. Apple is a terrific example of a brand that utilizes tales and ordinary experiences to explain computers and technology in a language that everyone can understand instead of relying on technical industry jargon.
2. Brings Everyone Together
No matter what the narrative is about, we can all identify with at least one of the characters. And when we can discover something in common to connect to, it’s far simpler to build a feeling of community and trust.
3. Inspires an Action
How many times have you heard a story, seen a movie, or read a book and felt moved to act? Stories touch our emotions. If you can accomplish this effectively as a company, you will have an easier time turning your viewers into customers.
How To Become a Better Presentation Storyteller?
The art of storytelling is as ancient as time itself. Although anybody can tell a story, not everyone is born with the ability to do so. Fortunately, we have a few short ideas to help you improve your narrative skills:
1. Keep Your Audience in Mind
The most crucial step is to concentrate on your audience and get to know them well. While it is evident that you will not become best friends with them only for the sake of your presentation, it is critical to grasp their interests, objectives, and challenges. This will allow you to better adapt your message and learn what inspires people to act.
2. Share Your Story In an Appealing Way
Visuals are an essential component of every presentation. However, you should not depend just on aesthetics. Throughout your narrative, use your words to appeal to all of the senses. This will make your presentation more memorable and offer a more engaging experience.
3. Create A Rough Draft of Your Story With Pen and Paper
Resist the temptation to develop your tale and presentation in PowerPoint or Keynote. Instead, try writing the initial rough copy of what you’re going to cover using a pen and paper.
You’ll be able to concentrate on the narrative rather than the facts and graphs in your presentation if you start with a pen and paper. Once you’ve completed the first draft of your story, you can polish it in your preferred presentation program.
4. Always Carry a Notebook With You To Scribble Down
Being on the lookout for stories is an important part of learning the art of storytelling. Keep a tiny notepad with you to swiftly write down the stories. Better yet, utilize an app on your phone to keep them synchronized across all of your devices. You’ll see stories everywhere if you train your mind to search for them!
5. Practice Storytelling
Finally, the only way to improve at anything is to practice. To put it another way, once you start collecting stories, you must practice telling them. You can videotape yourself narrating stories on your phone. This will not only enable you to see how you’re doing, but it will also help you overcome your anxiety about speaking in front of an audience or being on camera.
6. Crush Hardship
One of the most well-known narrative tactics is overcoming adversity and triumphing in the face of it. It revolves around a hero who is confronted with a difficulty.
The hero then embarks on a perilous trip and must conquer this obstacle. They often return with a prize or increased understanding after a trip laden with difficulties and tribulations. This approach is also known as the monomyth.
7. Start Your Story From The Middle
Every wonderful story has a starting, middle, and ending. Most stories begin rationally at the beginning. However, if you want to captivate your audience straight away, consider starting from the middle. To capture your audience’s attention, take them right to the core of the topic, then circle back to the beginning and disclose the conclusion.
8. Make Your Stories Relatable
As previously said, stories make it simple to connect abstract or difficult concepts to familiar ones. Your audience will remember the apparently related concepts better than the others.
This method can be used to tell a variety of stories. When you’re finished with one narrative, connect it to your main point. Then, with the next story, repeat the procedure. This approach allows you to demonstrate how these stories are genuinely related while also reinforcing the main point.
9. Give Solutions
Finally, our final piece of advice is to do what all great tales do: introduce the problem and then illustrate how it was resolved. We’re all curious about what happened. That is why we continue to watch our favorite shows and movies till the end. We’re curious about what happens in the conclusion.
As we all know that not every story has a happy ending. In the case of presentations, however, it is preferable to conclude on a good note. This will help your audience recall your presentation favorably. It might also be an excellent technique to promote social sharing.
Wrapping It Up
You’ve just learned how to use a presentation to convey a story. Storytelling is an excellent technique to improve your presenting abilities. You’ll be well on your way to incorporating storytelling in your presentations and making them more memorable if you follow the tips in this blog.